Money and Sport

So I was recently asked to complete, using my own skill and judgement, in more-or-less 30 words, the following phrase: "The problem with all this money in football is …"

… that it gives [the] sport an over-inflated view of its own importance with the money-making becoming the end in itself, rather than the means to make the sport better, leveraging the sport’s assets, both physical and emotional, exploiting fans’ natural affinity and goodwill for gain that belongs without the sport, e.g. debt reconstruction and the badge-kissing, club-hopping mercenaries.